Strategy & Planning: The Guild's Business Owners Power Session - Blog

Strategy & Planning: The Guild's Business Owners Power Session

Strategy & Planning: The Guild's Business Owners Power Session

Industry Comment Iain McKenzie, CEO of The Guild of Property Professionals 7th October 2020


The Guild's virtual power session for industry owners


On 1 October 2020, The Guild hosted an online power session for business owners looking to make informed decisions regarding the direction of their business in 2021. This year has been challenging for many estate and lettings agencies throughout the UK, and the owners of those businesses have needed to act quickly and decisively to ensure their businesses were able to make it through the tough months. Since the market reopened in May, the industry has experienced a mini-boom in activity but what can we expect to happen as we move into next year and beyond?  

While business in the industry is currently booming, business owners need to prepare and have a plan in place for 2021. We put together a panel of experts who provided business owners insight into the current market and how we can expect it to change in the months ahead. This invaluable information helped business owners plan in advance, be prepared, and adapt so that they can thrive in the future, rather than just survive.

The session ran for two hours, providing answers such as whether the shift in demand will be sustained until the end of the year, and what the end of the furlough scheme and the mortgage holiday might mean for the market.

The Guild is extending an invitation to prospective Guild Members to watch highlights from the session to gain valuable information from the panel of experts, and learn more about the ethos and support available from The Guild. 





Jonathan Polonsky 
Infectious disease epidemiologist working on the COVID-19 response 

Jonathan is an epidemiologist whose work focuses on the health of crisis-affected populations. His simple and insightful power session on the COVID pandemic will be entirely his own opinion and commentary.





Oliver Kamm

Leader writer and columnist for The Times

Oliver is an excellent keynote speaker on the UK and global economy, and connected subjects such as the financial crisis. He also has a broad range of expertise in foreign affairs, UK and international politics, and cultural issues. Oliver has had long experience of debating on platforms and television and radio with weighty figures such as Sir Malcolm Rifkind, Clare Short, Tony Benn, Vince Cable, and Nouriel Roubini.




Gráinne Gilmore

Head of Research at Zoopla

Working with the research and insight team, Gráinne uses the unrivalled breadth of data at Zoopla to produce market-leading insights and projections on the UK housing market




Jon Cooke

CEO of epropservices

Jon was appointed CEO of epropservices following its £60 million merger with GPEA. The merged group has been created to become the property professionals’ leading revenue-generating partner and be the champion of standards and innovation within the industry. epropservices is the parent company to The Guild of Property Professionals, Fine & Country, gogetdigital, and Offerhive through which it delivers its services.






Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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