The Ultimate Toolbox
From lead generation to additional revenue, below is a high-level overview of everything a Guild membership has to offer.
One membership, fourcores, the ultimate agency toolbox
Built on the fourcores of Network & Community, Marketing & Data, Compliance & Training and Revenue & Savings, The Guild offers a powerful suite of tools and services designed to help set your agency apart. From lead generation to additional revenue, these resources are focused on helping you make money, save money and remain compliant — so you can focus on what you do best.
Your membership gets you exclusive access to our fourcores. Here are some of our
HERO PRODUCTS & SERVICES
Network & Community
Your Account Manager
A dedicated Account Manager to support your business, who will work with you on your growth strategy and provide a documented action plan to help you maximise your membership.
Support Team
Our Support Team are on hand by phone and / or email to help you with any questions you may have – with quick response times from a knowledgeable team, you are in good hands.
Guild-Only Facebook Group
Connect with over 2,000 Guild Members via our closed Facebook Group – get the latest Guild news, feelgood stories, tips and ideas.
Monthly Guild Academy Days
Book spaces for free in our Park Lane office with fellow Members for an insightful day with your peers.
Regional Meetings
Discover best practice, new ideas, new products and services from The Guild with Group Managing Director, Iain McKenzie.
Local Meetings
Get together with agents in your area for non-competitive, collaborative meetings full of ideas.
The Guild Annual Conference
The Conference is a fantastic day packed with industry expert speakers, Guild updates and awards.
Marketing & Data
Lifestyle Magazines
Receive six editions of Life Magazine per year to distribute locally – sell advertising and boost income. The Guild’s Hero product.
Auto Direct Mail
Automatically market to the closest (by location or council tax band) 40, 60, 80 or 100 properties when you mark a property as SSTC or recently listed.
Fee Street
By analysing property data, we can help you identify streets and locations with the highest earning potential and target them with tailored marketing. Plus, send anniversary cards to all homeowners (regardless of who sold the property).
Quarterly Market Reports
16 UK-wide regional reports supplied with associated marketing including social assets, video scripts, press release. We can also distribute your reports via email.
Marketing Packs
From professional photography to exclusive inclusion in our Residence magazine, our packs help you deliver a sophisticated sales strategy to your vendors.
QR Code Generator
Create QR codes and add your logo and brand colours. GPS QR codes are also available for your sale/let boards.
Valuation Booking Tool
A simple service helps you maximise leads – by asking for personal/contact details, whether they want to sell or let, and whether they want a virtual or physical valuation.
Online Valuation Tool
Instant property valuation estimates powered by Land Registry - generates leads you can turn into professional appraisal appointments.
Lead Responder Tool
Our automated lead responder service qualifies Portal leads and converts applicants into instructions.
Lead Management Dashboard
Manage all leads in one place and easily identify applicants with opportunities i.e. a property to sell or requiring a mortgage.
Competitor Analysis Tool
Analyse your market, reveal competitors’ key stats, and use the data to your advantage on appointments.
Ezine
Automated, fortnightly digital magazine with your property listings, ‘meet the team’, social feeds and lifestyle articles. We can also distribute these via email.
Automated Prospecting System
Target on-market vendors/landlords who are unable to sell/let with other estate agents at a number of set trigger points.
Print Portal
Use the Print Portal to automatically create artwork branded to your business and target vendors in precise council tax bands and locations.
Video Branding Tool
Create branded videos quickly and easily using our templated tool; upload your videos and we will automatically generate a professional, on-brand video for you.
guildproperty.co.uk
Your properties are fed directly onto our website automatically, increasing your reach.
Bespoke Design Service
The Studio team are on hand to design anything you need.
Guild Marketing Campaigns
Use The Guild’s pre-prepared campaigns which can be branded to your business free of charge.
Guild Brand Ambassador Scheme
Share pre-prepared content on your social platforms and build followers by working with our social media team.
Media Centre
The team can help with a special property, perfect for the national press, or share top tips on PR and social media.
Social Media Toolkit
We know how important social media is for your business, so we have a dedicated Hub page full of webinars, tips and advice for Facebook, Instagram, LinkedIn and Tiktok.
The Guild Awards, Supported by The Telegraph
Enter The Guild Awards free of charge and capitalise on the partnership with a national publication.
Associated Park Lane Office
Use the office in Mayfair free of charge to host property exhibitions, investor meetings and impress your clients.
Royal Mail Service
Get discounted rates on Royal Mail drops. Choose our designs or create bespoke marketing with our Studio. We can manage everything for you.
Compliance & Training
Professional Indemnity Insurance
Guild membership includes PI insurance with our group policy. Provided you comply, we can help you ensure your business is compliant.
Compliance Audit
Ongoing compliance training and random-sample compliance audit, including support to rectify any issues.
Associate Training Scheme
Complete The Guild’s training course that includes all of the basic, foundation knowledge and understanding required to be an estate agent.
ID Cards
Complete the Associate Scheme to order an ID card – it can be a fantastic way to identify and differentiate yourself on appointments.
Compliance Toolbox
Our dedicated Hub page is full of content to help you remain compliant including updates and briefings, checklists and common queries.
Cornflakes & Compliance
Weekly video briefings from in-house compliance expert, Paul Offley. Topics vary from AML to Renters’ Rights Bill. Contributes to your CPD points.
Document Generator
Providing you with ready-to-go, compliant templates for essential business documents—like the Terms of Business agreement.
Legal Support Helpline
Call our legal support helpline whenever you need clarity on a variety of topics.
Cyber Liability Cover
Protect your business in this increasingly vulnerable area with access to cyber cover through The Guild.
Revenue & Savings
Guild Referrals
Central to our UK-wide network, boost revenue by working together and refer lucrative leads between Members with our in-house system.
Auctions
Diversify your offering, earn up to 1.75% and guarantee payment on 21st of each month, all powered by iamsold.
Mortgages
Use our partnered supplier and earn 40% of Proc Fee, 25% of Client Advice Fee and gain ‘Customer for Life’ recognition (earning 25% of Proc Fee and Client Advice Fee).
AML App
Use Guild 365 for quick, secure and remote completion of client checks and documents. Access exclusive discounts and create a new revenue stream.
Conveyancing
Access a selected panel of independent specialist high street law firms of your choice. Plus access Negotiator rewards.
A-Z of Suppliers
The Guild currently has 50 Suppliers listed in the A–Z of Suppliers, with the list continuing to grow in response to Member demand and new supplier introductions. All Suppliers offer preferential rates exclusively agreed for Guild Members.
The above list is the complete set of tools available to Guild Members, note there are some slight variations depending on location; talk to your Guild Business Development Manager if you have any queries or would like further clarity. To enquire about joining The Guild as a new Member, click here.