What does 2021 hold for business owners
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Guild Business Owners Only

Virtual power session for industry owners


On 1 October 2020, The Guild hosted an online power session for business owners looking to make informed decisions regarding the direction of their business in 2021. This year has been challenging for many estate and lettings agencies throughout the UK, and the owners of those businesses have needed to act quickly and decisively to ensure their businesses were able to make it through the tough months. Since the market reopened in May, the industry has experienced a mini-boom in activity but what can we expect to happen as we move into next year and beyond?  

While business in the industry is currently booming, business owners need to prepare and have a plan in place for 2021. We put together a panel of experts who provided business owners insight into the current market and how we can expect it to change in the months ahead. This invaluable information helped business owners plan in advance, be prepared, and adapt so that they can thrive in the future, rather than just survive.

The session ran for two hours, providing answers such as whether the shift in demand will be sustained until the end of the year, and what the end of the furlough scheme and the mortgage holiday might mean for the market.

The Guild is extending an invitation to prospective Guild Members to watch highlights from the session to gain valuable information from the panel of experts, and learn more about the ethos and support available from The Guild. 

Jonathan Polonsky 
Infectious disease epidemiologist working on the COVID-19 response 

Jonathan is an epidemiologist whose work focuses on the health of crisis-affected populations. His simple and insightful power session on the COVID pandemic will be entirely his own opinion and commentary.

Oliver Kamm
Leader writer and columnist for The Times

Oliver is an excellent keynote speaker on the UK and global economy, and connected subjects such as the financial crisis. He also has a broad range of expertise in foreign affairs, UK and international politics, and cultural issues. Oliver has had long experience of debating on platforms and television and radio with weighty figures such as Sir Malcolm Rifkind, Clare Short, Tony Benn, Vince Cable, and Nouriel Roubini.


Gráinne Gilmore
Head of Research at Zoopla

Working with the research and insight team, Gráinne uses the unrivalled breadth of data at Zoopla to produce market-leading insights and projections on the UK housing market. 

Jon Cooke
CEO of epropservices

Jon was appointed CEO of epropservices following its £60 million merger with GPEA. The merged group has been created to become the property professionals’ leading revenue-generating partner and be the champion of standards and innovation within the industry. epropservices is the parent company to The Guild of Property Professionals, Fine & Country, gogetdigital, and Offerhive through which it delivers its services.


Watch highlights from The Guild's power session 


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