The Guild of Property Professionals partners with The Land & New Homes Network for innovative referral arrangement - Blog

The Guild of Property Professionals partners with The Land & New Homes Network for innovative referral arrangement

The Guild of Property Professionals partners with The Land & New Homes Network for innovative referral arrangement

CEO Comments Iain McKenzie, CEO of The Guild of Property Professionals 23rd February 2024

The Guild of Property Professionals, one of the UK's largest property networks of independent estate agents nationwide, is thrilled to announce a groundbreaking partnership with The Land & New Homes Network. This collaboration marks the inception of an exciting referral arrangement that aims to seamlessly connect house builders and developers with Guild Members, fostering a mutually beneficial relationship between the networks.

 

Under this innovative arrangement, new home companies will be linked with trusted independent agents within The Guild network, ensuring a reliable and efficient referral system for part exchange and part site sales. The collaboration is designed to empower Guild agents by providing them access to leads and referrals they might not have received otherwise, thereby enhancing their business opportunities and revenue streams. 

 

Commenting on the partnership, Iain McKenzie, CEO of The Guild of Property Professionals, expressed his enthusiasm for the collaboration: "By bringing together the technological elements and the power of two networks, we are creating a synergy that will significantly enhance and benefit both The Guild and The Land & New Homes Network. This partnership is not only about expanding our networks but also about leveraging the collective strength to create new revenue streams and opportunities for our agents."

 

The Guild's extensive membership base of independent estate agents spans the entire UK, offering a network of allies that agents can collaborate with to increase their revenue. The referral system alone has proven to be a lucrative avenue, with many Members covering their annual fees and more, in addition to the various money-saving and revenue-generating products and services available exclusively to Guild Members.

 

The partnership with The Land & New Homes Network is poised to further amplify the power of the referral system, opening up additional revenue streams for agents within The Guild. This strategic collaboration reflects the commitment of both organisations to innovation, growth, and creating unparalleled value for their members.

 

The Guild of Property Professionals and The Land & New Homes Network look forward to the positive impact this partnership will have on their respective networks and the property industry as a whole. 

 

Find out more about the partnership by listening to the latest episode of The Home Stretch podcast

 

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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