The Guild hits milestone of over 11,000 ESTAS reviews - Blog

The Guild hits milestone of over 11,000 ESTAS reviews

The Guild hits milestone of over 11,000 ESTAS reviews

CEO Comments Iain McKenzie, CEO of The Guild of Property Professionals 7th March 2023

The Guild of Property Professionals has achieved the milestone of hitting over 11,000 ESTAS reviews with an average customer rating of 96.5%. The network has received 11,033 verified reviews from home movers, who have used a Guild agent who utilise The ESTAS Review platform.

 

The preferred review partner of The Guild of Property Professionals, ESTAS customer review and awards platform is exclusively for professionals within the property sector. Currently around 120 of the 800 strong Guild Member network are using the platform, so there is far more potential to increase the number of reviews received. The platform places a spotlight on agents, conveyancers and mortgage brokers who deliver exceptional customer service. Based off customer reviews, The Guild of Property Professionals has won the ESTAS Agency Network of the Year in 2021, and again in 2022. 

 

Kris McLean, MD of The Guild of Property Professionals, says: “We are very proud of the high volume of positive reviews the network has received from the clients they help, highlighting the calibre of agents within the network, as well as their commitment to exceptional customer service. Over the past few years ESTAS have been an integral part of our organisation as we endeavour to set the standard within the sector for integrity and professionalism. Our goal is for customers to recognise our Membership as the property professionals they are, knowing that when they choose a Guild agent, they can count on receiving excellent customer service. The partnership we have with ESTAS is evidence of our commitment to continuously improving the customer journey. The ESTAS review and awards platform helps agents generate consumer trust.”

 

Commercial Director of the ESTAS Group, Ben Marley, says: “We truly believe that agents who are delivering great service should be able to demonstrate this across all the major marketing channels for prospective customers to see. We want people to be able to select property professionals who come highly recommended because of their customer service and drive to go the extra mile.”

 

Marley adds, “For some years, ESTAS have been on a crusade to assist great agents demonstrate their service. As someone who has had the misfortune of selecting the wrong agent in the past myself, I know how important it is that vendors have impartial information from real customers to make the best-informed decision for them. We are happy that The Guild network are making full use of the platform and receiving such high volumes of reviews. Having these reviews at their disposal will go a long way to making the public’s decision to select the right agent easier.”

 

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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