The Guild unveils cutting-edge Learning Platform to elevate industry standards - Blog

The Guild unveils cutting-edge Learning Platform to elevate industry standards

The Guild unveils cutting-edge Learning Platform to elevate industry standards

Latest news on Guild services Iain McKenzie, CEO of The Guild of Property Professionals 21st December 2023

The Guild of Property Professionals proudly announces the launch of its new learning platform, a dynamic initiative aimed at providing Members with a comprehensive suite of resources to enhance their agency knowledge and skills. This strategic move is part of The Guild's commitment to continually elevate standards within the estate agency sector and empower its Members with the tools they need to thrive in a competitive marketplace.


Paul Offley, Compliance Officer at The Guild of Property Professionals, emphasised the organisation's dedication to promoting professional development within the industry. "Our new learning platform is a testament to our ongoing mission to raise standards and provide our Members with the resources they need to stay ahead in an ever-evolving sector," he stated. "We are committed to facilitating continuous professional development and progression, ensuring that our Members have the knowledge and skills required to excel in their roles." Key Features of The Guild's New Learning Platform:


Associate Schemes

The Guild's Associate Scheme is a training course that includes all of the basic, foundation knowledge and understanding required to be an estate agent. The content has been reviewed and approved by Cambridgeshire Trading Standards with whom The Guild have a primary authority partnership. Amongst other things, the scheme covers essential topics from personal safety to Data Protection and Anti-Money Laundering.



Taking training to the next level, PropQual provides Members with the opportunity to achieve a recognised Ofqual Level-Three certificate or diploma in Residential Sales and Lettings, reflecting legislative variances across England, Wales, Northern Ireland, and Scotland.


Guild Bitesize Training

Weekly live webinars hosted by The Guild's in-house team provide brief yet highly informative sessions on diverse topics. Members gain insights into maximising the use of tools and services to grow revenue and market share. Additional bitesize training modules will have the option of attracting Continuous Professional Development (CPD) recognition. 


Social Media Training

Recognising the growing importance of social media, the new learning platform integrates a social media toolkit. This resource equips agents with tips for effective use of Facebook, Instagram, Twitter, LinkedIn, and video content to expand their businesses. In-depth training videos cater to various skill levels, guiding agents through the intricacies of building an engaged audience.


Cornflakes & Compliance

Every Wednesday, a new compliance video is released, offering vital tips and updates. Delivered by Compliance Officer Paul Offley, these videos cover crucial compliance topics, such as AML risk assessments, referral fees, and Data Sharing Agreements, to name a few.


Offley expressed his pride in the interactive nature of the new learning platform, commenting, "A significant amount of effort has gone into developing an engaging and interactive platform. The platform will continue to be populated with up-date materials, as we believe this is crucial for maintaining continuous professional development and progression within the property industry."


The Guild of Property Professionals continues to position itself as a leader in the sector by providing its Members with the resources and support needed to excel in an ever-changing landscape. The new learning platform is a testament to the organisation’s dedication to fostering excellence and innovation within the property profession.


Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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