The Guild sees positive market share growth in 2022 - Blog

The Guild sees positive market share growth in 2022

The Guild sees positive market share growth in 2022

Industry Comment Iain McKenzie, CEO of The Guild of Property Professionals 21st December 2022

According to figures provided by Twenty EA Insight, an independent statistics provider, as a collective group, The Guild of Property Professionals is currently the only estate agency grouping within the top five positions that has seen new instruction market share growth between 2021 and 2022. While the 0.66% may seem marginal, when compared with the other top five groups and brands, which have all seen a decline in market share, it shows independent agents across the UK growing market share with combined instruction numbers of over 74,000. 


Iain McKenzie, CEO of The Guild of Property Professionals, said: “A combination of network expansion as well as innovation is responsible for the increase in market share over 2022. We have had a numerous Members join The Guild during 2022, which has increased the networks reach throughout the UK. We have also partnered with and key service providers and launched several innovative products and services that have assisted our Members in stand-out from their competitors and grow their market share, while many other estate agency groups have seen their market share decline.”


McKenzie adds that while the market is expected to be tougher in 2023, The Guild will continue to focus on expanding the network and supporting its Members with the tools and services they require to continue to grow their businesses. “The long-term goal of The Guild is to have a Member in every region within the UK, offering a comprehensive referral network which will benefit both the Membership and their clients. While we are focused on growing the network, we are always careful to choose the right agency to work with in each territory, making sure they are the best fit in relation to The Guild’s core values,” he comments.


According to the figures, The Guild also have one of the highest Sold Subject to Contract (SSTC) rates at around 76.03% at an average SSTC price of £395,918, the highest average SSTC figure in the top eight positions based on SSTC market share in 2022. “The statistics are an indication of the calibre of agent within the Membership. Many of the agents within the network are market leaders in their region, producing some incredible results for their customers. When selected a Guild Member, homeowners can rest assured that they are working with an agent who has the expertise and resources to attain the optimum outcome.” 


He continues that at its core, The Guild is about maintaining a level of professionalism and integrity within a sector that is yet to be licensed. “When dealing with a Guild Member estate agency, consumers have the assurance they are working with a true professional who values the customer service experience.  We are striving to become the benchmark of professionalism within the industry, and the consumer’s first choice when looking to buy or sell a property,” McKenzie concludes. 


Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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