The Guild saved network over £26 million in 2020 - Blog

The Guild saved network over £26 million in 2020

The Guild saved network over £26 million in 2020

CEO Comments Iain McKenzie, CEO of The Guild of Property Professionals 27th January 2021

During what can only be described as an unprecedented year for not only the property industry, but the world, Members of The Guild of Property Professionals were able to save thousands on costs each month by being a part of one of the UK’s largest estate agency networks. According to Iain McKenzie, CEO of The Guild of Property Professionals, the organisation was able to collectively save its Membership over £26 million in costs that they would have paid for products and services to third parties had they not been a part of the network.


“There are a wide variety of invaluable tools that are included in our standard Membership package that if purchased separately would cost agents in the region of *£3,294 per month if they had to approach third parties independently for those products and services. Considering our monthly Memberships fees are £495, each of our Members is potentially saving around £2,799 a month, which equates to £33,588 a year and over £26 million throughout the network,” McKenzie explains. “The size and influence of our network has allowed us to negotiate preferential deals with third-party suppliers for our Members, helping to money back in their pockets. Rather than paying for fragmented services, it makes sense for property professionals to join a network such as The Guild and get the exclusivity, the referrals, the income-generating tools, legal advice and compliance all under one roof for a set monthly fee.”


He adds that throughout 2020, the organisation introduced several additional tools and products that not only saved Members money but also generated further revenue. “The underlying goal of our organisation, which drives our decision making in terms of our service offering is split into three aspects, which are to save money, make money and remain compliant. During 2020 we launched a number of lead generation products such as the virtual viewings and valuation tools, Hooked, and Dataloft market reports, to name a few, which helped our Members to increase their revenue streams and gain market share in a very unpredictable and challenging year,” says McKenzie.


He notes that during 2021, The Guild will continue to develop services and negotiate deals that will enhance the Membership offering and assist The Guild network to outshine their competition. “The addition of further services and deals will make the offering that much more cost-effective for our Membership. We are perpetually seeking ways to increase the value that we provide to our Membership and driving our mission of helping them increase revenue, save costs, and remain compliant,” McKenzie concludes.


Find out how much you could save through a Guild Membership here

Apply to join The Guild here. 

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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