The Guild of Property Professionals has announced that it will be launching a tiered membership offering, providing Members with the option of selecting between three plans based on their business needs and service requirements. The Guild Plans will offer a Standard, Enhanced, and Premium option, with each package building onto the offering of its predecessor.
According to Iain McKenzie, CEO of The Guild of Property Professionals, with the nurtur.group acquiring several proptech businesses over the past two years, The Guild has been able to enhance its membership offering, and is now able to provide a holistic, full-service plan that encompasses everything an agent would need to successfully grow their business and thrive in any market. “The Guild already offered a comprehensive membership plan, however, there were certain proptech services that weren’t included and would need to be outsourced. Through partnerships and acquisitions, we are now able to bring those elements into the fold and offer them within our membership, providing both cost-saving and more value to our network,” he adds.
“Every decision we make at The Guild is based on three principles, which is for independent estate and lettings agents to make money, save money and remain compliant. Pitched at three levels, the plans ensure that agents are able to choose the right level of support, tools and services for their business to help them realise potential revenue and market share,” says McKenzie. “Detailed workings and modelling have been completed to ensure that The Guild Plans encompass the right products and services at the right price point for the needs of our Members. The plans offer more choice for our Members will regard to their membership, having the option to move to a higher tier, should they require further services for their strategic business growth.”
Kris McLean, MD of The Guild of Property Professionals explains that the top-tier, Premium Plan would consist of every tool and service an agent would need to thrive and grow their business. He notes that all plans are shaped around using The Guild to differentiate an agent from their competition. “In addition to the vast array of elements included in the Standard Plan, the Enhanced Plan, will incorporate aspects such as access to the automated prospecting service for on-market data for sales and lettings for two postcode districts, Google Maps SEO, email marketing solution, and a quarterly mystery shop. The Premium Plan would include an additional postcode district for the Auto Prospecting System, as well as a managed communication service (including emails and social media marketing), and a Guild Member website,” he adds.
According to McKenzie, if the wide variety of invaluable tools included in each of the membership packages were purchased separately from third-party suppliers, it would cost agents thousands each month. “However, moving these elements under the membership umbrella greatly reduces the cost and will assist our network to save money without sacrificing on service to the clients. With nurtur.group proptech elements now integrated into the organisation, as well as the size and influence of the network affording us the opportunity to negotiate preferential deals with third party suppliers, we are helping to put money back in our Members pockets. Rather than paying for fragmented services, it makes sense for property professionals to join a network such as The Guild and get the exclusivity, the referrals, the income-generating tools, legal advice, and compliance all under one roof for a set monthly fee,” he concludes.
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