The Guild of Property Professionals has announced the launch of a new six-part video miniseries, Inside the Network, featuring CEO Iain McKenzie and exploring the strategies, experiences and best practices that help property professionals build stronger businesses.
Launching this month, the series will provide an in-depth look at a range of key topics affecting today’s estate agency sector, including brand building, creating opportunities rather than simply chasing leads, winning instructions through effective pitching, and developing successful marketing strategies.
At its core, The Guild is a community of property professionals. While the network provides Members with access to tools, services and support, its greatest asset is the collaboration, shared knowledge and best practice that exists between Members.
It is this collective expertise that sits at the heart of the series. Hosted by Iain McKenzie, the episodes draw on the knowledge and experiences shared across The Guild community, alongside McKenzie’s 38 years in the property industry. Bringing together his perspective as CEO of The Guild with his first-hand experience as an estate agent and former Guild Member, the series offers a unique insight into the challenges, opportunities and best practice shaping the sector.
Having founded his own independent estate agency during his career, McKenzie has direct experience of running an agency, sitting in front of clients, winning instructions, overcoming objections and competing in a challenging marketplace.
Today, as CEO of The Guild of Property Professionals, McKenzie works closely with Members across the network, gaining insight into what is driving success for agents in different regions and sharing the knowledge, strategies and approaches that are delivering results.
“I have always believed that one of the biggest strengths of The Guild is the collective knowledge and experience within the network,” comments McKenzie. “The Inside the Network series is about sharing that expertise and giving Members access to ideas, strategies and experiences that can help them strengthen and grow their businesses.
“Having been an agent and a Guild Member myself, I understand the realities of being on the front line, from winning instructions and standing out against competitors to building trust with clients. That experience shapes the way I approach supporting our Members today.”
As part of The Guild, independent agents remain fully independent businesses with their own identity and local expertise, while benefiting from the support, insight and collective strength of a wider network.
The launch of Inside the Network marks the beginning of an ongoing content series, with plans for future seasons featuring Guild Members, Guild Account Members and head office teams.
These episodes will continue to highlight success stories, share practical advice and demonstrate the depth of expertise across The Guild community.
“The property industry is built on people, relationships and knowledge,” added McKenzie. “The purpose of this series is to bring that knowledge together and ensure Members can learn from each other, wherever they are in the country.”
Inside the Network will be available to Guild Members from July 2026.
