The Guild of Property Professionals launches Marketing Packs to help Members stand out in a digital-first market

The Guild of Property Professionals launches Marketing Packs to help Members stand out in a digital-first market

Latest news on Guild services Iain McKenzie, CEO of The Guild of Property Professionals 23rd October 2025

The Guild of Property Professionals is proud to announce the launch of its Guild Marketing Pack Service, designed to help Members differentiate their service across traditional print and digital channels while offering an in-depth sales strategy, especially valuable in the upper quartile.

 

The Guild’s Marketing Packs offer a powerful way for Members to elevate their presence, cut through the noise, and win more listings. By combining high-quality creative assets with digital amplification, the packs give Members the tools to increase exposure, broaden the reach of their listings, and attract the right buyers in a buyer-competitive environment.

 

Available in three distinct options, the Marketing Packs are tailored to meet different client needs, blending traditional printed materials with digital campaigns. With professional photography delivered by our experienced service provider, Focal Agent, detailed floor plans, drone footage and engaging video content, each pack ensures properties are presented at their very best. The inclusion of a comprehensive social media campaign tool further extends visibility, helping Members maximise property reach across today’s most influential platforms.

 

To add further value, every property marketed through this service benefits from premium exposure, including a dedicated page in The Guild’s new UK-wide property magazine, Residence, which is ideal for the higher end of the market.

 

“The Guild Marketing Packs are more than just marketing assets, they are a way for our Members to demonstrate their expertise, build stronger client relationships, and showcase why they are different from competitors,” says Iain McKenzie, CEO of The Guild of Property Professionals. “In today’s market, it’s not just about listing a property, it’s about creating impact, attracting the right buyers, and proving value. These packs give our Members the edge they need.”

 

The packs have been designed with ease and flexibility in mind. Through the Members Hub, users can seamlessly order, customise, and track their marketing activities. The intuitive template editor allows for quick creation and editing of materials, while the addition of Stripe payment integration gives vendors the option to pay for their selected Marketing Pack upfront if they choose.

 

McKenzie adds. “The Guild Marketing Packs are another resource that our Members can use to help them secure more listings, increase visibility for their clients, and grow their business in an era where differentiation and reach are everything.”

 

By combining modern digital campaigns with professional-quality marketing assets, The Guild of Property Professionals continues to equip its Members with the right tools that deliver results and reinforce their position as trusted market leaders.

 

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year.

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