The Guild of Property Professionals is pleased to announce an exclusive, Members-only Agency Titans webinar, scheduled for 25 July at 4pm. The session will provide agents with a proven framework for winning listings by securing upfront marketing contributions and confidently selling the value of premium marketing.
Many estate agents feel pressured to justify their fees by throwing in extras for free, avoiding difficult conversations during valuations. This often results in weak market positioning, lower fees, and listings that consume more time and resources than they are worth.
The Agency Titans webinar is designed to flip this dynamic. Attendees will learn how to use tested scripts and positioning to confidently sell AML (Additional Marketing Leverage) and secure upfront marketing contributions without losing the instruction. This practical, no-fluff session will deliver a real-world strategy that agents across the UK are using to stand out, raise their fees, and stop working for free. Participants will leave with an actionable process they can implement immediately.
Iain McKenzie, CEO of The Guild of Property Professionals, commented, “In today's competitive market, the ability to articulate value and secure proper investment for marketing is what separates top-performing agents from the rest. We are thrilled to partner with industry powerhouses like Sally Lawson and Tony Morris to bring this exclusive ‘Agency Titans’ session to our Members. It provides a tangible, actionable strategy that empowers our agents to stop working for free, command higher fees, and ultimately, deliver better results for their clients. This is another example of our commitment to providing the very best tools and training to the network.”
The webinar will be hosted by two respected industry figures. Sally Lawson, Co-Founder of Agency Titans and Founder of Agent Rainmaker. With over 30 years in the property industry, Sally is a true pioneer in estate agency transformation. Her no-nonsense approach has helped thousands of agents increase revenue, streamline operations, and build high-growth, scalable businesses. Tony Morris, Co-Founder of Agency Titans and an International Speaker and Sales Coach. A globally recognised sales expert, Tony has worked with top estate agencies worldwide, providing them with the skills to improve conversion rates, overcome objections, and master the art of prospecting. His engaging and practical training style delivers unique, actionable insights that boost listings and profitability.
Whether an agent is still giving away services to win listings or is ready to move into a more premium position in their market, this session will show them how to turn their marketing into a paid service and win the instruction at the same time.
This webinar is yet another valuable tool that Guild Members have access to, helping them gain a decisive edge in a competitive sector.