epropservices acquires Starberry to deliver market-leading digital lead generation - Blog

epropservices acquires Starberry to deliver market-leading digital lead generation

epropservices acquires Starberry to deliver market-leading digital lead generation

Latest news on Guild services Iain McKenzie, CEO of The Guild of Property Professionals 2nd March 2021

epropservices, parent company of The Guild of Property Professionals has announced today that they have acquired Starberry, one of the largest providers of real estate agency websites and lead generation technology in the UK.

A creative digital agency, Starberry delivers award-winning website design and digital marketing campaigns, as well as lead generation technology to a number of leading UK and overseas estate agency brands, new homes developers and the proptech industry.

Founded in 2001 by brothers Ben and Rus Sellers, Starberry will enable extra digital services for its existing customer base, whilst also helping Guild Members to continue to grow market share. Starberry will enhance the offering to the network by providing digital strategy, branding, website design and development, video content, SEO, social media marketing, online advertising, email marketing and content automation.

Iain McKenzie, CEO of The Guild, commented: “We are thrilled to be working with Ben and Rus, and the whole global Starberry team. It is an amazing company with an excellent track record of providing innovation and exceptional digital marketing to agents. We will be working closely together to ensure that Guild Members get the very best digital communication and lead generation tools available.”

Co-Founder and CEO of Starberry, Ben Sellers, says: “We’re delighted to join forces with the epropservices family. It’s an incredibly exciting time for us as we help the whole property industry to embrace the power of digital. Together, we can offer our customers a wealth of new innovations and multichannel services to accelerate growth and take things to a whole new level. As always, our mission is to ‘Create Awesomeness. Deliver results.”

 

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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