Case Studies

Read some of the good news stories from our Members

Guild membership includes a range of unique benefits, products and services which all give our Members a competitive edge. Here, we share some of the great news stories we hear from our Members, so that you can discover The Guild for yourself.

Increasing Market Share with The Guild

Managing Director of SP Sales & Lettings in Coalville, Sean Pell, says that virtual valuations were a key to his success in being able to grow his market share as the property market surged to life as restrictions lifted. “The boost coming out of lockdown after doing virtual valuations helped us increase our overall market share, going from fourth to second in our area. We were able to reach the top spot in the area in terms of new instructions and sales agreed." His office had a 90% conversion rate of video valuations to instructions. “During lockdown we were able to gain a good number of instructions without actually having to visit the property in person. We would complete a virtual valuation and then provide the vendor with a step-by-step guide on how best to take the photos of the property to ensure they showcased the home in the best possible light. The vendor would then send us the images and we would let them know whether they needed to make changes to the angle or other adjustments that would help make the images more appealing to possible buyers.” His high conversion rate is based on making the public aware that they were available and willing to do virtual valuations, while some agents were not. “There weren’t many agents in our area doing virtual valuations and the ones that were didn’t seem very enthusiastic about them, which was to our advantage. Two weeks before the lockdown lifted, we saw a boost in activity with people looking to place their homes on the market and we were able to assist them through virtual valuations and got a lot of listings during that stage. We were also able pre-book a lot of viewings for when the lockdown had lifted.” Since lockdown has lifted, their office has seen a massive amount of activity, which he largely attributes to the number of customers they were able to assist while still in lockdown. “The virtual valuation tool, along with the advice and services we were able to provide to our customers as Guild Members, helped us gain further traction in our local market and assisted in positioning us as one of the go-to property experts in the area. For example, we were one of the only agents in the area to provide health assessment checks to vendors and buyers, which many within our community appreciated and I think we gained lifelong customers as a result.” “We joined The Guild of Property Professionals just before going into lockdown. It wasn’t an easy decision at the time as we are a small business and didn’t want to take on any further expense; however, I can honestly say it has been one of the best decisions we made. The advice and support throughout lockdown helped us to grow and gain market share during a challenging time in the industry, which has been worth its weight in gold.”

Sean Pell

Managing Director

SP Sales & Lettings

The Guild's COVID-19 Support

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Andrew Coulson is one of The Guild's longest-standing Members. Ailsa, from this single office agency in Northumberland, shares her experience of The Guild, including key services, as well as how much our support during COVID-19 has meant to their business. Thank you for sharing, Ailsa!

Ailsa Mather

Director and Relocation Agent Manager

Andrew Coulson

The power of Guild Auctions

Three agents visited the property prior to my visit, all recommended private treaty sale, range of values were £215-£240k — not one agent suggested an auction process. The property was a deceased estate and the son, who was handling the affairs, wanted security of sale. I recommended auction via the modern method. The property has sold at £256,500. #ProudGuildAgent

Ian Crampton

Sales Director

Ferndown Estates

Member earns £2,340 + VAT net referral fee

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Petermans in Herne Hill received the referral (which they accepted within two minutes and called the customer within 6!), and it sold for £975,000 with a fee of 1.2% + VAT. The referring agent, Morris Marshall & Poole, received £2,340 + VAT as the NET referral fee and all he had to do was complete a few details in our Referral System.