Identify streets that have highest fee earning potential - Blog

Identify streets that have highest fee earning potential

Identify streets that have highest fee earning potential

Latest news on Guild services Iain McKenzie, CEO of The Guild of Property Professionals 21st May 2021

Access to accurate data and property statistics is key for agents who want to focus their marketing approach when looking to win new business. The Guild of Property Professionals is launching a new platform to its Membership called Fee Street, which is dedicated to helping agents better understand their local market and win business more efficiently off the back of this. The platform analyses large volumes of property data to identify the streets and localities in the area that have the highest fee earning potential, allowing agents to target their bespoke marketing automatically to the areas with the highest potential return.

Daniel Pepperell, Regional Director at The Guild, says using years of property data, Fee Street is able to provide an accurate overview of a local property market. “The platform gathers large volumes of property data, giving agents an in-depth insight into what’s happening in their local area. Fee Street is then able to identify the streets and localities with the highest propensity to move which allows the agent to calculate the areas that are worth the most income to their business.” 

Agents will be able to customise the results of the search based on property size and value. Once agents have selected the streets and localities they would like to target, they will then be able to send an automated print campaign to these properties at a frequency of their choice. Agents will be able to track their campaign via their personal dashboard on the platform. There is a catalogue of different card designs which agents can choose from, depending on the location they are targeting.  Once the agent has selected their template, Fee Street pulls the data from the postcodes selected and creates bespoke cards for the chosen locations. Agents can then decide whether to send as a one-off campaign or automate the process for a repeated send, each time automatically updated with the most recent figures. All cards will feature the agent’s logo and brand colours, for a truly personalised campaign.

All of the hard work is done for the agent, the platform does the research and displays it in a visual, dynamic dashboard, so Guild Members will be able to easily assess their marketplace and identify the areas with the highest chance of moving, which could also produce the highest return on investment. Sending targeted, tailored marketing also means that agents will be able to send less for more effective results. As well as a tool for automated marketing, agents will also be able to build a single-page business plan from the data available.

 

“The platform, which comes highly recommended by those who have used it, will be offered free to Guild Members as part of their Membership, with the direct mail cards the only additional cost. Fee Street will be another valuable tool that will help the network to save on marketing spend while increasing business and gaining more instructions in their local property market.” Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie, CEO of The Guild of Property Professionals

Iain McKenzie is the CEO of The Guild of Property Professionals and is responsible for the direction and management of the brand plus offering support to the network of over 800 Guild Members. Iain is a highly established estate agent and business leader, with over 30 years of industry experience and a strong entrepreneurial background. He has led and managed teams to success, as a business owner, Franchise Director and MD for a large corporation. Iain has 30 years’ agency experience starting within the industry at 17 on a youth training scheme in Devon. He quickly progressed through the ranks, and at 26 he became a Regional Manager. Three years later, he set up an independent estate agency, called Complete Property Services, and became a Member of The Guild of Property Professionals. This was his first encounter with The Guild and was extremely impressed with the services that were offered. In 2011, he joined a large corporate as Managing Director, which grew year-on-year

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