TAKE THE NEXT STEP: It was great to meet with you recently - as a recap, below is a summary of some of The Guild's hero products and services which could become integral to your business. The Guild has been supporting independent estate and letting agents to thrive within the property market for more than 30 years; let us help you too.
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Guild Heros
The Guild has more than 50 products, services and partnerships indpenendent estate and letting agents benefit from - here are a few I want to highlight.
✅ Lifestyle magazine branded to your business: your logo on the front
✅ Six editions a year
✅ 50 free printed copies per edition
✅ Free delivery to your office
✅ 8 pages for your property listings (or other content if you choose)
✅ Option to bespoke the cover and title
✅ Buy extra pages as needed, ideal for adverts or properties
✅ A digital pageturner version which is perfect for web and socials
✅ Sell advertising space to local businesses and earn addtional revenue
✅ Distribute your magazine in your local area - doctors, golf clubs etc.
✅ Perfect for winning listings and leaving behind after appointments
Take a look for yourself:
We offer elevated Professional Marketing packs – A strategy tailored to your clients need – Excellent exposure, comprehensive social media asset, professional photography/drone photography. Providing your clients impressive marketing and our members revenue and higher fee options By providing superior marketing, you not only impress clients but also unlock new revenue streams and increase fee opportunities for your business.
The Guild's Lead Generation Suite offers four complementary services to help you gain new business leads to include: Lead Responder, Instant Valuation tool, Book a Valuation tool, and comprehensive Lead Management Dashboard (We will organise setup, provide ongoing training and provide guidance on how to increase exposure incorporating these tools via marketing and social media assets.
Staff training modules that include an Associate Scheme with foundation knowledge on Sales and Lettings for staff training and retention. Compliance, AML, Data Protection, Parts B and C. Company Office training session provided as a member with our exceptionally knowledgeable Compliance officer Paul Offley and he can cover Renters Rights and Financial Sanctions.
Each quarter, Guild Members gain an instruction-winning advantage with our regional market reports. With 16 reports covering the UK, plus matching campaign materials, they're the perfect way to position yourself as the local property market expert in the eyes of potential customers.
The campaign materials include:
✅ Access to 16 reports covering the UK - perfect for our of area leads
✅ Digital pageturners for easy sharing across all platforms
✅ Matching social media posts
✅ Email footers and website 'buttons' for linking to your latest report
✅ A white label press release - share the market update with local press
One membership, the ultimate estate agency toolbox.
Above I've highlighted some of The Guild's hero products and services - but below I've shared everything in The Guild's fourcores: Network & Community, Marketing & Data, Compliance & Training, Revenue & Savings. Together, these fourcores combine into a powerful suite of tools and services designed to help set your agency apart. These resources are focused on helping you make money, save money and remain compliant — so you can focus on what you do best.
Presenting the fourcores:
A dedicated Account Manager to support your business, who will work with you on your growth strategy and provide a documented action plan to help you maximise your membership.
Our Support Team are on hand by phone and / or email to help you with any questions you may have – with quick response times from a knowledgeable team, you are in good hands.
Connect with over 2,000 Guild Members via our closed Facebook Group – get the latest Guild news, feelgood stories, tips and ideas.
Book spaces for free in our Park Lane office with fellow Members for an insightful day with your peers.
Discover best practice, new ideas, new products and services from The Guild with Group Managing Director, Iain McKenzie.
Get together with agents in your area for non-competitive, collaborative meetings full of ideas.
The Conference is a fantastic day packed with industry expert speakers, Guild updates and awards.
Receive six editions of Life Magazine per year to distribute locally – sell advertising and boost income. The Guild’s Hero product.
Automatically market to the closest (by location or council tax band) 40, 60, 80 or 100 properties when you mark a property as SSTC or recently listed.
By analysing property data, we can help you identify streets and locations with the highest earning potential and target them with tailored marketing. Plus, send anniversary cards to all homeowners (regardless of who sold the property).
16 UK-wide regional reports supplied with associated marketing including social assets, video scripts, press release. We can also distribute your reports via email.
From professional photography to exclusive inclusion in our Residence magazine, our packs help you deliver a sophisticated sales strategy to your vendors.
Create QR codes and add your logo and brand colours. GPS QR codes are also available for your sale/let boards.
A simple service helps you maximise leads – by asking for personal/contact details, whether they want to sell or let, and whether they want a virtual or physical valuation.
Instant property valuation estimates powered by Land Registry - generates leads you can turn into professional appraisal appointments.
Our automated lead responder service qualifies Portal leads and converts applicants into instructions.
Manage all leads in one place and easily identify applicants with opportunities i.e. a property to sell or require a mortgage.
Analyse your market, reveal competitors’ key stats, and use the data to your advantage on appointments.
Automated, fortnightly digital magazine with your property listings, ‘meet the team’, social feeds and lifestyle articles. We can also distribute these via email.
Target on-market vendors/landlords who are unable to sell/let with other estate agents at a number of set trigger points.
Use the Print Portal to automatically create artwork branded to your business and target vendors in precise council tax bands and locations.
Create branded videos quickly and easily using our templated tool; upload your videos and we will automatically generate a professional, on-brand video for you.
Your properties are fed directly onto our website automatically, increasing your reach.
The Studio team are on hand to design anything you need.
Use The Guild’s pre-prepared campaigns which can be branded to your business free of charge.
Share pre-prepared content on your social platforms and build followers by working with our social media team.
The team can help with a special property, perfect for the national press, or share top tips on PR and social media.
We know how important social media is for your business, so we have a dedicated Hub page full of webinars, tips and advice for Facebook, Instagram, LinkedIn and Tiktok.
Enter The Guild Awards free of charge and capitalise on the partnership with a national publication.
Use the office in Mayfair free of charge to host property exhibitions, investor meetings and impress your clients.
Get discounted rates on Royal Mail drops. Choose our designs or create bespoke marketing with our Studio. We can manage everything for you.
Guild membership includes PI insurance with our group policy. Provided you comply, we can help you ensure your business is compliant.
Ongoing compliance training and random-sample compliance audit, including support to rectify any issues.
Complete The Guild’s training course that includes all of the basic, foundation knowledge and understanding required to be an estate agent.
Complete the Associate Scheme to order an ID card – it can be a fantastic way to identify and differentiate yourself on appointments.
Our dedicated Hub page is full of content to help you remain compliant including updates and briefings, checklists and common queries.
Weekly video briefings from in-house compliance expert, Paul Offley. Topics vary from AML to Renters’ Rights Bill. Contributes to your CPD points.
Providing you with ready-to-go, compliant templates for essential business documents—like the Terms of Business agreement.
Call our legal support helpline whenever you need clarity on a variety of topics.
Protect your business in this increasingly vulnerable area with access to cyber cover through The Guild.
Central to our UK-wide network, boost revenue by working together and refer lucrative leads between Members with our in-house system.
Diversify your offering, earn up to 1.75% and guarantee payment on 21st of each month, all powered by iamsold.
Use our partnered supplier and earn 40% of Proc Fee, 25% of Client Advice Fee and gain ‘Customer for Life’ recognition (earning 25% of Proc Fee and Client Advice Fee).
Use Guild 365 for quick, secure and remote completion of client checks and documents. Access exclusive discounts and create a new revenue stream.
Access a selected panel of independent specialist high street law firms of your choice. Plus access Negotiator rewards.
The Guild currently has 50 Suppliers listed in the A–Z of Suppliers, with the list continuing to grow in response to Member demand and new supplier introductions. All Suppliers offer preferential rates exclusively agreed for Guild Members.
The above list is the complete set of tools available to Guild Members, note there are some slight variations depending on location; talk to your Guild Business Development Manager if you have any queries or would like further clarity. To enquire about joining The Guild as a new Member, click here.