KEY POINTS FROM JON AND IAIN
SHORT TERM STRATEGY
Pipelines will look healthy, work at converting them into cash which should be held onto to help with quarter one of 2021.
With the furlough scheme coming to an end, rent may become difficult to collect. We recommend providing rent guarantee to your landlords as soon as possible. Ensure you're educating your landlords on the service, enabling them to opt-in.
Promote your COVID-Secure guides, safety is paramount nowadays.
Increase your fee, consumers will be ready to pay the right fee for their safety.
MEDIUM TERM STRATEGY
2021 may see a 15% decrease in transactions. Ensure this is forecast in your budget by taking 15% off your 2019 transaction numbers.
Increase your fee to mitigate the decrease in transactions with immediate effect, to benefit your income in 2021.
LONG TERM STRATEGY
There is light at the end of the tunnel and the long-term outlook looks promising.
2021 will be challenging but could be an opportunity to increase your market share.
Consider the self-employed model to increase your business footprint.