"OUR VIRTUAL VALUATIONS HAVE A 98% CONVERSION RATE"

82 offices have joined The Guild since the beginning of lockdown and are benefiting from our virtual tools – don't miss your chance to be the only Member in your area.

VIRTUAL VALUATIONS

HOW IT WORKS

iValuate is a step-by-step website pop-up that asks vendors to upload property information, images and video before inviting them to book a suitable appointment using an online calendar. That calendar is editable and is managed by our agents.

98% OF VENDORS WOULD PREFER A VIRTUAL VALUATION
According to Zoopla's recent poll, the majority of vendors remain cautious about inviting people into their home. With our tool, you can opt for virtual-only appointments, or offer a choice between virtual and physical meetings – so you can give your customers control while putting their safety first.

TURN QUALITY LEADS INTO LISTINGS
Unlike instant valuation tools, which are great for lead generation, iValuate is structured to gain in-depth property details and ensure an appointment is booked, which means it helps you generate leads from motivated sellers. Before a conversation even takes places, your leads have an appraisal booked, so you can focus on turning those quality leads into listings.

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"Our virtual valuations have a 98% conversion rate"

"As a one-office independent organisation it is difficult to compete with the corporate [companies] but The Guild have given us so many tools to compete with, keep the public safe and show we are the knowledgeable local agent to go to. Our virtual valuations have converted into a 98% conversion rate. We are now achieving more than 1% sales fees, plus an upfront marketing fee and an additional amount for a walk through virtual video."

Andrew Coulson Property Sales & Lettings

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VIRTUAL VIEWINGS

HOW IT WORKS

Using The Guild's Smart Viewing, you can create virtual guided property tours using your existing 2D or 360 photography. You can book appointments in advance, or go live on any property instantly – applicants just need an internet connection to join the viewing.

YOU STAY IN CONTROL

The advantage of offering a Smart Viewing over a video tour is interaction and control. You can guide applicants around a house based on their wish list or jump to a different property depending on their reaction.

IT CAN WIN YOU BUSINESS

For vendors or landlords who are apprehensive about viewings at the moment, having a remote service in your toolbox can put people's mind at ease, reassuring them you're taking their safety seriously – and this could win you business.

>> Start your Guild membership here

"The new tools being supplied by the Guild of Property Professionals will help us"

There’s going to be a spectrum of how we engage with future clients. Many people will wish to move but will be anxious or nervous of having anyone into their property. The new tools being supplied by the Guild of Property Professionals will help us offer that choice.

I would recommend to any agent out there to consider joining the Guild of Property Professionals. We have been incredibly well looked after and have been able to access some of the latest marketing, compliance and technological support elements to enhance our business.

Ferndown Estates

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VIDEO BRANDING TOOL

HOW IT WORKS

The Guild's Video Branding tool allows you to brand videos to your agency, whether that's properties, market reports or community messages. This templated tool is quick and professional, so videos can be a key part of your marketing strategy.

WHY VIDEO IS KEY FOR SOCIAL MEDIA

With almost a quarter of social media users spending more time on social* platforms since March 2020, the start of COVID-19, you cannot afford to ignore social media in your marketing; using our video branding tool helps you generate varied and relevant content quickly.
With our Video Branding Tool, you can upload your video straight to Facebook and Twitter from our branding platform.
Video content is favoured by social media channels as it is extremely engaging and visual.
You will be rewarded for sharing videos on social media with increased visibility and higher engagement rates.

Start your Guild Membership here